Are all narrowing the distance between ordinary people and kols. Coupled with long-term attention and investment, people have gained a strong "sense of identity" and "sense of substitution" in the context created by kols, which is easy to generate value and emotional resonance. The affirmation of their ability to select products comes from special email list recognition and admiration for himself and his lifestyle, and the strong following generated by recognition is the reason why people frequently grow grass. Network community: interest connection - group belonging - community economy the power of social media has led to the prosperity of online communities.
People are becoming more and more clear about their own positioning, and more and more people are keen on tribal and circle-based consumption - tending to acquire a certain identity in the circle, sharing consumption special email list preferences and consumer trust. At the same time, the community is gradually showing a refined and vertical trend. For example, xiaohongshu provides a consumer word-of-mouth database for people who are keen on overseas purchases in a community + e-commerce model. In such decentralized and flat communities, individuals spontaneously connect and share with each other because of their interests.
Communication, ugc's creative mode enables community members to have the dual roles of communicators and receivers, and therefore has a higher desire for expression, participation and creativity. As a result, people travel in and out of the community, and use horizontal communication as a link to jointly establish a network-like special email list interwoven community relationship, which in turn triggers a powerful community economy that relies on members' sense of belonging and identity to the community. The establishment, through serving the needs of the community and members, obtains the corresponding value-added.