The pioneers of each era will enjoy huge dividends, but if there are more people walking, there will be no way. The collective rise of new consumer brands in 2021 will undoubtedly become an aurora phenomenon in the business field in the past two years. But after the splendor, more and more convergent marketing strategies, more Fax List and more extreme pursuit of speed and high efficiency, in the face of the big machine of brutal business competition, every small brand is trembling and walking on thin ice. In a business speech, Google founder Larry Page, when someone asked him: how does your influence come from, he mentioned a simple economic concept called Additional value, which is the value of any super brand Influence comes from added value.
In the future, business must be born from a new perspective. When enterprises can think from a higher perspective and find a deeper level than Fax List consumer goods, whether it is technology, scene, basic science, or spiritual identity, and based on this, combine brand and operation. Create a set of brand management methods, it is possible to create a unique and influential super brand. If the rise of cutting-edge brands is to dig into unsatisfied sub-scenarios through precise insights, then the current metaverse, which is full of screens, is undoubtedly creating a new social space for brands to talk to consumers. As the hottest concept in 2021, is it an outlet that takes advantage of the trend, or is it a distant future? Opinions vary.
Although there is still a long way to go before dreams come true, many capital and brands are already paying for the Metameres. Abroad, in March 2021, the first share of Met averse, Rob lox, was listed on the Hong Kong Stock Exchange, igniting Fax List investor enthusiasm. After Facebook changed its name to Meta, the concept of Metaverse swept the secondary market. Google, Amazon, and Disney have also deployed the "Met averse". In China, Tensest, NetEase, ByteDance and other Internet giants have all entered the "Metaverse" track.