The Pitfalls of Standard Keyword Coverage According to Google, 15% of searches are new every day.While broad match keywords cast a wide net and allow us to perform some of the most unique, longest and closest searches, we still need to worry about creating relevant ad copy and expanding our keywords in some cases. Even though we have strong keyword coverage, we are not guaranteed to show every query relevant to our site content.Take the keyword MM +lift +rental . Although the relevant query spider lift rental could technically match this keyword, our ad text may not be relevant enough to qualify for the auction. We can create a separate ad group to capture spider lift searches and tailor the ad copy accordingly, but this ends up being a lift Egypt Phone Numbers List for the account manager, especially if this process is repeated across multiple campaigns. And let's not forget that we may not even be present for spider lift queries due to low ad relevance and low Quality Score - we could be missing out on that relevant traffic.Let's see how Dynamic Search Ads can help you.What are Dynamic Search Ads?Dynamic Search Ads (DSA) is an automated ad format that crawls your web pages and matches relevant queries to your site. Based on the query, Google dynamically generates titles and directs the user to the most relevant landing page. This accomplishes several things: Ad and landing page relevance:
Because Google dynamically generates ad titles and matches the query to your most relevant landing page, all of these will be in sync. Someone looking for a spider lift rental will likely see this in Heading 1 or Heading 2, and they will be sent to a spider lift category page as long as it is present on your site.Keyword Coverage: By crawling your web pages, Google fills in potential keyword gaps and allows you to show relevant queries that you may not be bidding on directly. According to Google, 85-90% of search terms targeted by DSAs are net new.Save time: No need to split ad groups, do extensive keyword research, or adjust ad content and landing pages. DSA takes care of the heavy lifting, while also giving you the ability to view search terms and analyze things in the future if you wish. If you're using manual bidding, Dynamic Search Ads also allow you to expand keyword coverage without having to do more bidding work.ScreenshotHow does targeting work for Dynamic Search Ads?Advertisers have complete control over what types of searches match dynamic search ads through dynamic ad targets. Google lets you select individual pages, groups of pages, or even all pages on your site as targeting criteria. You can also view ad previews from this view in the UI if you want to see potential headlines.